Augmented reality : a new consumer experience

A couple of weeks ago, I went to the salon de la VAD et du e-commerce in Lille (France).

There, a very interesting module : the "New shopping experience". 

For those of you who have the time watch the video below, it's very complete.

For those who haven't got the time I'll sum up the experience.

The New shopping experience is one of the many variables of augmented reality. Very simply, augmented reality is adding virtual components to an existing reality. In this case, kids can try on their costumes without even taking their clothes off. The principle is that you have to stand on a platform, open your arms and see what happens. An electronic device detects your movements, and adapts the products to your morphology, and movements. All you have to do is select the products and see if you like them.

When I saw this new device, I thought "super, an innovation". Then I asked the representative of Ïdgroup (the company presenting this project) and was informed that for the moment this particular project was only applied to children 

A little disappointed, I carried on a little bit of research. And it turns out that the device is used for a wider target by daring firms. Top Shop for example carried out a similar experience in Moscow, where consumers could virtually try on their clothes. 

Some call augmented reality as the future of consumer experience. I agree with them : this new shopping experience is not perfect and needs adjustments, but it sure is a lot of fun to those who try it. I recall one of my friends having a huge smile on his face when trying a knight costume. 

Today, people want to have fun, enjoy themselves ; live a real experience when they go shopping. What better than augmented reality ?
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