If you add the viewers of the 4 videos, the number of viewers add up to around 5 millions!
Why such a success ?
The only answer is on the video itself :
A great campaign, which has without a doubt contributed to getting people to know panda cheese and creating a real buzz. What's interesting is the hijack of the "nice panda" concept, symbolized by none other than WWF or Kung Fu Panda. The ad creates a total effect of surprise and that's what created the buzz. A very good use of the social aspect of youtube: the value's campaign, as perceived for the consumer, is to be able to share this video with people you know. And what better pretext for social interactions than a video of a kick-ass panda?
Apparently, the cheese itself has nothing special. On http://www.arabdairy.com/ you can see the different types of Panda cheese, which look quite normal (mozzarella, cream cheese, Parmesan). So, if ever that product comes to France, I don't think people will buy it for the product itself. The question is : will the fear for the Panda's reaction make us buy the cheese?
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